B2Believe NYC Studio Run of Show

Join us for B2Believe!

Thursday, April 4th, 2024 | The Shed, New York City | 2:00pm - 7:30pm ET

Please note: This is an invite-only event and your invite is non-transferrable.

What is B2Believe?

B2Believe is LinkedIn’s flagship B2B marketing event. Launched in San Francisco in November 2022, B2Believe is designed to revolutionize the landscape of B2B marketing through thought-provoking sessions and insightful discussions.

This large-scale, in-person event serves as a catalyst for change, with LinkedIn leading the industry conversation on B2B marketing.

Why attend B2Believe?

We know B2B because we’re stewards of the world’s largest professional network— we understand the audience and the environment needed to create meaningful B2B connections, as well as the “trends, insights, and conversations” shaping the future of business.

At B2Believe, you’ll gain tools, get insights and make connections to thrive in today’s evolving B2B marketing landscape. You’ll be “energized, educated, and entertained” with a series of expert-led sessions and networking opportunities.

What is B2Believe?

B2Believe is LinkedIn’s flagship B2B marketing event. Launched in San Francisco in November 2022, B2Believe is designed to revolutionize the landscape of business-to-business marketing through thought-provoking sessions and insightful discussions.

This large-scale, in-person event serves as a catalyst for change, with LinkedIn leading the industry conversation on B2B marketing.

Why should you come to B2Believe?

We know B2B because we’re stewards of the world’s largest professional network—we understand the audience and the environment needed to create meaningful business-to-business connections, as well as the trends, insights and conversations shaping the future of business.

At B2Believe, you’ll gain tools, get insights and make connections to thrive in today’s evolving B2B marketing landscape. You’ll be energized, educated and entertained with a series of expert-led sessions and networking opportunities.

B2Believe

NYC

Join us at the Shed at Hudsons Yard for LinkedIn's flagship B2Believe event in New York City.

Thursday

April

4th

,

2024

|

1:30pm

8:30pm

EDT

RSVP

Featured Speakers

Melissa Selcher

Chief Marketing & Communications Manager

View LinkedIn Profile

Lindsey Edwards

Vice President, Product Management

View LinkedIn Profile

Taina Palombo-Price

Senior Director, Product Marketing

View LinkedIn Profile

Natalie Osborn

Vice President, Brand Marketing and Creative

SAS

View LinkedIn Profile

Trevor Fellows

Executive Vice President, Digital Sales & Partnerships

NBCUniversal

View LinkedIn Profile

Ben Proudfoot

Academy Award Winning Director and Founder at

Breakwater Studios

View LinkedIn Profile

Liz Rutgersson

Chief Executive Officer

iProspect

View LinkedIn Profile

Jim Habig

Vice President, Marketing

View LinkedIn Profile

The LinkedIn Collective Studio at B2Believe

Full Schedule

What to expect?

The LinkedIn Collective Studio is the place for B2B leaders to engage in thoughtful discussions on industry relevant topics. Our Studio houses our award-winning video series, where we bring together B2B leaders globally to share insight-backed business intelligence. Our aim is to educate, inspire, and enable B2B marketers to better grow their businesses. Housed within our B2Believe event footprint and designed as an eye-catching all-glass structure—apart from the main stage—the LinkedIn Collective Studio will host a series of timely sessions around what’s trending in B2B.

9:00am - 9:20am

Future-proofing Your B2B Measurement Strategy in a Changing Privacy Landscape

Moderator: Sanjay Dubey, VP, Engineering, LinkedIn

Speakers: Shamsul Chowdhury, EVP, Paid Social, Jellyfish

Charlie Kemp, Sr. Manager, Business Development, Zapier

Sam Malpiedi, Partner Manager, Dreamdata

9:30am - 9:40am

The B2B Skills-Based Revolution

Session Lead: Tara Fusco, Global B2B Vice President, EssenceMediacom

Speaker: Melissa Matlins, CMO, Pearson Workforce Skills

10:00am - 10:10am

B2B Success: Leveraging Thought Leadership in Challenging Markets

Session Lead: Tusar Barik, Senior Director of Agency Marketing, LinkedIn

Speaker: Joe Kingsbury, Global Chair, Edelman Business Marketing

10:20am - 10:40am

Big-Screen Storytelling with CTV

Moderator: Alexa Tierney, VP of Customer Success, Growth & Partnerships, QuickFrame

Speakers: Trevor Fellows, EVP, Digital Sales & Partnerships, NBCU
Stuart Schwartzapfel, EVP, Media Partnerships, iSpot

10:45am - 10:55am

Redefining Value in B2B Marketing with Generative AI

Session Lead: Nikita Shetty, VP of Integrated Marketing, LinkedIn

Speaker: Meghan Keaney Anderson, VP, Marketing, Jasper AI

12:20pm - 12:30pm

Harnessing Data-Driven Insights and Innovation

Session Lead: Valerie Beauchamp, VP of Agency Marketing, LinkedIn

Speaker: Clarissa Season, Chief Experience Officer, Annalect

12:40pm - 1:00pm

The Road to Cannes 2024

Moderator: Ty Heath, Director of Market Engagement, The B2B Institute, LinkedIn

Speakers: Tom Stein, Chairman and Chief Brand Officer, Stein IAS
Paul Hirsch, CEO, Chief Creative Officer, Doremus+Co

1:20pm - 1:30pm

Navigating the Future of Data-Driven Marketing

Session Lead: Andea Campbell, Director, Measurement Analytics Partners, LinkedIn

Speaker: Amanda Grant, EVP, Global Head of Partnerships, Choreograph

1:40pm - 1:50pm

Business at Intersection of Society

Session Lead: Allyson Hugley, Global Director of Customer Insights, LinkedIn

Speaker: Jason Moriber, VP of Communications Strategy, Medtronic

2:00pm - 2:20pm

How to Architect Full Funnel Campaigns

Session Lead: Rachel Rickles, Manager, Content Solutions for Global Strategic Accounts, LinkedIn

Speakers: Andrew Seidman, COO, Co-Founder, DRA
Emma Cowdray, Head of Strategic Projects, WIRED Consulting

4:45pm - 5:05pm

Revealing the Top 10 B2B Brands

Session Lead: Craig Duxbury, Global President, Stein IAS

Speakers: Greg Boosin, EVP, Global B2B & Product Marketing, Mastercard
David Haigh, CEO, Brand Finance

5:15pm - 5:25pm

Macro Pulse: State of the B2B Economy

Session Lead: Pearce Delisle, Senior Manager, North America, Content Solutions, LinkedIn

Speaker: Kory Kantenga, Head of Economics, Americas, LinkedIn

Agenda
Stay tuned for more details.

9:00am - 3:00pm

LinkedIn Studio Interviews

2:00pm - 3:00pm

Registration & Welcome Networking

3:00pm - 5:00pm

Main Stage Sessions

5:15pm - 5:30pm

B2Believe Studio Wrap-Up

5:30pm - 7:30pm

B2Believe Celebration at The Peak

B2Believe Celebration at The Peak

Join us at The Peak on the 101st floor of Hudson Yards for cocktails, hors d'oeuvres, and take in stunning views of New York City.

At LinkedIn, we believe the era of B2B marketing is now - and that the future only holds more exciting advancements for B2B marketers.

That is why this event is tailor made for B2B marketers, as well as marketers who market like B2B marketers (for example, those in the high value/consideration B2C space).

Here's what you can expect from the day:

• Hear from international marketing leaders on the future of marketing including best practices from leading APAC & global brands

• Find out how marketers can thrive in the era of generative AI and exclusive content on LinkedIn’s Product Vision

• Discover new innovations and ways to up-level your ads strategy from experts

• Valuable networking opportunities to connect and learn from like-minded marketers

It’s a LinkedIn event like never before. Join us and your fellow senior marketers to make B2B all it can be.

Spaces are limited so please register now to save your spot. You won't want to miss it!

RSVP

Why You Should Attend B2Believe

Agenda

12:30 pm

Arrivals & Registrations

Enjoy coffee & light lunch over networking

1:30 pm

Welcome

Matt Tindale, Managing Director, LinkedIn ANZ

1:40 pm

Elevating B2B Marketing: Where great products meet customer promises

Amy Mills, Director, LinkedIn Marketing Solutions, will share how B2B brands are poised to change our economic future. Explore the burgeoning marketing opportunity for B2B companies and learn why promises, not products, will drive the growth of the B2B sector in the coming years.

2:00 pm

Panel Discussion: What does a Promise look like in practice?

Jonathan Harley, Head of Global Strategic Partnerships, Canva

Renata Bertram, Vice President Marketing ANZ, Salesforce

Amy Mills, Director, LinkedIn Marketing Solutions

2:20 pm

The Art & Science of Brand

Robin O' Connell, Senior Content Solutions Consultant, LinkedIn Marketing Solutions, will uncover the secrets to success in your full funnel campaigns through creative best practices and inspiration and identifying the drivers of brand awareness uplift.

2:50 pm

Tea-Break

3:15 pm

The Future of AI

Lee Hickin, AI Policy and Technology Advocacy Lead, Microsoft Asia

3:40 pm

The Future of B2B: LinkedIn Ads Product Vision

Alyce Erikson, Head of Product Marketing - APAC, LinkedIn Marketing Solutions, will provide an inside look at LinkedIn's product vision for the future, and how we are charting a new path for B2B marketers with our latest tools and solutions.

4:10 pm

Panel Discussion - From A to B2B: What's Next for B2B Marketing?

Rose Herceg, Country President - ANZ, WPP

Carrie Smith, Chief Marketing Officer - ANZ, Accenture

Duncan Egan, Vice President of DX Marketing - APAC & Japan, Adobe

Sumit Khanna, Director & Head of Global Strategic Accounts - APAC, LinkedIn Marketing Solutions

4:45 pm

Closing Remarks

Matt Tindale, Managing Director, LinkedIn - ANZ

4:55 pm

Networking & Drinks

Speakers

Matt Tindale

Managing Director

LinkedIn ANZ

Amy Mills

Director

LinkedIn Marketing Solutions

Lee Hickin

AI Policy and Technology Advocacy Lead

Microsoft Asia

Renata Bertram

Vice President, ANZ

Salesforce

Duncan Egan

Vice President of DX Marketing

- APAC & Japan

Adobe

Carrie Smith

Chief Marketing Officer - ANZ

Accenture

Robin O' Connell

Senior Content Solutions Consultant

LinkedIn Marketing Solutions

Rose Herceg

Country President - ANZ

WPP

Jonathan Harley

Head of Global Strategic Partnerships

Canva

Alyce Erikson

Head of Product Marketing - APAC

LinkedIn Marketing Solutions

Sumit Khanna

Director & Head of Global Strategic Accounts - APAC

LinkedIn Marketing Solutions

Speakers

August Menahan

August Menahan will be speaking about their experience working as an event marketer.

Minnie Redding

Minnie Redding will be speaking about their experience as an art director and organizer of design events.

Reggie Quartz

Reggie Quartz will be speaking about their experience as marketing director.

Agenda

8:30 AM

Arrive:
Breakfast & coffees available

9:00 AM

Welcome (back!):
Andy Cravos

9:05 AM

Establishing your leadership brand:
Executive training with Reuben Milne

10:00 AM

Taking the leap into marketing leadership:
Fireside chat and Q&A with Amie Stankiste and Tom Pepper

10:30 PM

Closing thoughts:

More time for networking

11:00 AM

Close:
Event concludes

Hotels
More info included within the registration form

Pendry Manhattan West

438 W 33rd Street
New York, NY 10001

Arlo Midtown
351 W 38th Street
New York, NY 10018

Hotels
We have secured rooms at the following hotels, please visit the links below to book your stay if needed.

Pendry Manhattan West

438 W 33rd Street

New York, NY 10001

Arlo Midtown

351 W 38th Street
New York, NY 10018

Hotel
We have secured rooms at the following hotel, please visit the link below to book your stay if needed.

Pendry Manhattan West

438 W 33rd Street

New York, NY 10001

Location:

The Shed at Hudson Yards

11 Hudson Yards New York NY, 10001

If you are taking an Uber or taxi to the event make sure to tell them to drop you off at the 11 Hudson Yards entrance which is located on 11th Ave between 31st and 33rd Streets.

If you are planning to take the subway - you can take the 7 train to 34th St-Hudson Yards.

Speakers